Sports Marketing Plan Essay Example | Topics and Well Written Essays - 500 words

Sports Marketing Plan - Essay Example The prognosis is that while the American economy is recovering from the recent crisis, the recovery will continue to run at a slow pace (Amadeo, 2012b; Dewan, 2012). In the short term, the presidential elections will shape spending and other key factors that impact the economy (Moffatt, 2012). Some US regions will experience more pronounced growth compared to others (Kotkin, 2012) It can be surmised from the available evidence that the regulatory and legal system in the US continues to provide a strong foundation for successful small and medium businesses, and constitute a bulwark for established large multinationals. Legal requirements for gymnastics clubs share many aspects in common with regulations and laws covering small and medium businesses, together with industry-specific aspects, such as insurance coverage to shield owners and employees from injury liability, among other things (Kotkin, 2012; Newman, 2012; Mechanic, 2007; K&K Insurance Group, 2009). Demographic trends include a downward shift in the white majority birth numbers, now constituting less than 50 percent of total new births in the US (Dougherty and Jordan, 2012). As of 2011, out of a population of 313.84 million, 20 percent were 14 years old and below, and about 87 percent were below 65 years old. As of 2007 whites made up close to 80 percent of the population, followed by blacks at 13 percent, Asians at 4.5 percent, and other minorities making up the rest. The large Caucasian majority and the large young population are important demographic characteristics relating to the current and potential target markets for X Gymnastics (Central Intelligence Agency, 2012).. Data from US Gymnastics show that school-age females continue to be the most prolific participants in gymnastics programs all over the United States. Women in general outnumber men in memberships in different gymnastics

Play It Again Sam Analysis Essay Example for Free

Play It Again Sam Analysis Essay Sam is an excellent production, by far one of Woody Allen’s best movies. It tells the story of Allan Felix, a neurotic New York film critic who is left by his wife, since according to her he is an ‘observer, not a doer’. This devastating event makes him fall into a deep depression; consequentially, he gets corporal aid from his married friends, Linda and Dick. However, this help appears not to be enough, Allan’s love life seems going nowhere until he creates a special connection with Linda, which leads him into her arms. My opinion about this movie being excellent is based on several facts, which can be easily appreciated when watching this extremely controversial film. The word ‘controversial’ should be emphasized when analyzing this movie, considering that the topics discussed in it were not commonly discussed or confronted in the mid nineties, time in which this film was released. This movie is considered polemic due to the obvious critiques towards the American’s daily life, which is achieved by mentioning different subjects such as, dependence. This theme is represented in a different way depending on the character we focus; with Allan, this topic is represented by the deep depression he falls into, which follows him though all the film. When focusing in another character, Linda in this case, her dependence is shown by her pill addiction. Finally Dick, he is a workaholic, his dependence takes him to the point when he starts comparing his love to his wife with an ‘economical investment’. These characters decide to depend on something so it is easier for them to be secure and comfortable, ignoring the problems surrounding them and escaping from reality. Stereotyping is another main theme in this movie. When Dick asks Allan how he liked women, he describes a model type ‘Skinny, blond, good breasts’. This stereotype of perfect women is a consequence of the idol worshiping so characteristic of us, human beings. We all have someone we follow. An actress, singer, model, etc. someone we relate ourselves with or because we want to overcome something we don’t like about ourselves, we always use someone as a reference and Allan is not the exception. Allans character is a Humphrey Bogart-obsessed film writer that has abundant imagination. Bogart himself appears as an apparition to give Allen advices. Allan: I cant do it. How does it look? I invite her over and then come on like a sex degenerate. What am I, a rapist? Bogart: Youre getting carried away. You think too much. Just do it. Allan: Were platonic friends. I cant spoil that by coming on. Shell slap my face. Bogart: Oh, Ive had my face slapped plenty of times. Allan: Yeah, but your glasses dont go flying across the room. The reason why Woody Allen sets the title ‘Play it again, Sam’ is because it is originally a quote from the film Casablanca, and as I already said before the main character is obsessed over this movie (Casablanca) and the main character of it. Not only the apparitions of imaginary characters and dependence on drugs and self unconformity but how music is applied to the film shows how Allan is trying to escape from reality and place himself in a romantic Bogart movie. Every time he has a date, he turns on the music volume really loud so that the atmosphere is more movies like or factionary. We can appreciate this all over the movie and mostly at the end when he quotes the ending of Casablanca. Finally, trying too hard is the last main topic. Allan is always trying too hard for everything, making things tougher for himself and being clumsy. This is a quote from the movie demonstrating what I just stated, Allan: What are you doing Saturday night? Woman: Committing Suicide. Allan: What about Friday night? This character is always trying to fit in, we can appreciate in a scene on the movie the night after his wife leaves him that he goes to a pub and takes a drink but he doesn’t really likes it, he is juts doing what most of the men do trying to be normal. In conclusion, I believe this is a great movie, considering that it is not only hilarious; but it is fascinating how the different elements used by the film director Herbert Ross such as, music, effects, lights and place set; creates a perfect atmosphere for each of the scenes. Also, the actors chosen were all brilliant choices and how every character has its own meaning, contributing a special and unique theme to this classical film. This movie is one of my favorite oldies.

Portrait of A Hockey Player :: Personal Narrative Writing

Portrait of A Hockey Player The year is 1992. I am ten years old. I am with my brother, Stephen, and my Uncle Seamus. We are in my uncle’s BMW on our way up to his winter home in Pennsylvania. It is around ten o’clock at night and we are starving. We decide to stop at a small restaurant on the corner of this dark road. This stop changes my life. During our meal my uncle mentions he knows Mike Richter. Mike is the goalie for the New York Rangers, a great professional hockey team. I’ve always liked hockey, but I never thought about playing it. I know now is the time to start, considering I have an advantage over other kids. I can meet Mike Richter from time to time and ask him questions. For the rest of our trip all I can think about is starting to play hockey. The year is 1991. Before I began playing hockey, I was the shyest person in my fifth grade class. I was always the one in the corner playing by myself. I had no friends, and more significantly, I had no confidence. Every year before I started playing hockey I was a terrible student. I never got higher than a C in school. The only things I looked forward to were playing video games and hanging out with my Uncle Seamus. I always had a great time with him. I finally get home from Pennsylvania, and I call the only person I know who plays hockey, my best friend Kenny. For the first time I tell him that I want to play hockey. From then on I play hockey every day after school. Until I can afford real goalie pads, I use a pair of couch cushions. I really start to get good. It also gives me the one thing I lack, confidence. In school, I start making friends, and we put a hockey team together. We start playing every day in a vacant parking lot up the block. I really know I am capable of being a good goalie. The year is 1994. I have decided to move from playing hockey in the streets to playing hockey on the ice.

Diarrhea

Diarrhea is abnormally frequent and watery bowel movements. It is one of the most common bodily disturbances. Diarrhea may be a mild symptom of some more serious condition, such as tumor of the bowel (intestine), or may be the chief symptom of an infection in the bowel caused by bacteria, viruses, or parasites. In addition, diarrhea may be caused by improperly prepared or spoiled foods, by contaminated water, by certain chemicals, by irritation or inflammation of the lining of the intestines, or be generalized diseases that do no involve the bowel primarily (Stone, et al.112-113).Diarrhea varies from a slight inconvenience lasting a day or two to a grave illness. The most severe form of diarrhea is found in persons suffering from cholera. Consequences of diarrhea are loss of electrolytes, such as sodium and potassium; dehydration; and, in severe cases, heart failure. Diarrhea is a leading cause of death in infants. Treatment of diarrhea is directed towards eliminating the cause, when the cause is known. Drugs such as paregoric may be used to decrease the irritability of the bowel.The patient may be given extra fluid, injected directly into his veins (Wolfe 34-36), to make up for fluids lost through the bowel. Furthermore, diseases of the digestive system are essentially of two types, infections and intoxications. An infection occurs when a pathogen enters the gastrointestinal (GI) tract and multiplies. Microorganisms can penetrate into the intestinal mucosa and grow there or can pass through to other systematic organs.Infections are characterized by a delay in the appearance of gastrointestinal disturbance while the pathogen increases in numbers or effects invaded tissue (Wolfe 34-36). There is also usually a fever, one of the body’s general responses to an infective organism. Some pathogens cause disease by elaborating toxins that affect the GI tract. Intoxication is caused by ingestions o such a performed toxin. Most intoxications, such as that caused by Staphylococcus aureus, are characterized by a very sudden appearance (usually in only a few hours) of symptoms of a GI disturbance.Fever is less often one of the symptoms (Stone, et al. 112-113). Both infections and intoxications often cause diarrhea, which most of us have experienced. Severe diarrhea, accompanied by blood or mucus, is called dysentery. Both types of digestive system diseases are also frequently accompanied by abdominal cramps, nausea, and vomiting (see http://digestive-disorders. health-cares. net/diarrhea. php). The general term gastroenteritis is applied to diseases causing inflammation of the stomach and intestinal mucosa (Stone, et al.112-113).Botulism is a special case of intoxication because the ingestion of the performed toxin affects the nervous system rather than the GI tract. In the developing countries, diarrhea is a major factor in infant mortality. Approximately one in every ten children dies of it before the age of five. It also affects the absorpt ion of nutrients from their food and adversely affects the growth of the survivors. The cause of diarrhea may be any of several organisms.Most are not identified, but surveys in such countries as Bangladesh indicate that the three most common causes are enterotoxigenic E. coli, Shigella spp. , and intestinal rotaviruses. It is estimated that mortality from childhood diarrhea could be halved by oral rehydration therapy (Stone, et al. 112-113). Ideally, this is a solution of sodium chloride, potassium chloride, and sodium bicarbonate. However, even a solution of a handful of table sugar and a pinch of salt in a liter of water has proved to be a very useful treatment for diarrheal diseases. Reference: What is diarrhea? Health-cares.net your fitness guides. http://digestive-disorders.health-cares.net/diarrhea.php Stone, J., et al. (1999).Clinical gerontological nursing, pp. 112-113 (3rd edition) Philadelphia: W.B. Saunders. Wolfe, M (Ed.) 2000. Therapy of digestive disorders. Pp. 34-36. Philadelphia: W.B. Saunders.

American Beauty – Paper

American Beauty In the movie â€Å"American Beauty† there is a list of interpersonal conflicts. Lester and Carolyn Burnham are a seemingly ordinary couple in an anonymous suburban neighborhood, whose marriage and lives are slowly unraveling. They both have become so distant but remain together to keep up appearances. This relationship shows all the factors that Daniel Dana considers being a conflict. Two people are independent; they each need something from the other, both parties blame the other or find fault with them for causing the problem, one or more of the parties is angry or emotionally upset, the parties’ behaviors are affecting their relationship with each other and/or their relationships with others. †(Dana, 2000) In the movie there are many conflicts but the interpersonal conflict that stands out is that between Lester and Carolyn. The conflict between Lester and Carolyn is hard to ignore. They have stopped communicating effectively to one another. Les ter is a middle aged man, whom sees no satisfaction in his life anymore.Carolyn is a middle aged woman, whom only shows her satisfaction, but it is a mask; to make it seem that she is happy. Lester, at first, seems to have a passive communication style, compared to Carolyn’s aggressive communication style. In the narration from Lester in the beginning of the film; he seems to be tired of his life and how it is going. They live in a big white house with a red door and a white picket fence; living the American dream. Unfortunately it is anything but. They have a daughter Jane who Lester believes he has failed. One night, Lester and Carolyn go to one of her work functions.Almost immediately they go their own ways at the function. Carolyn is being entertained by the â€Å"King† of real estate, drinking. While Lester has found himself outside with the new neighbor boy Ricky Fitts, smoking the illicit drug marijuana. When they go home and are in bed, their problems come to f ruition. At this point the â€Å"blame game† comes into the picture; with much negativity. They fight back and forth sarcastically, saying hurtful things, until Carolyn jumps up out of bed and bursts out â€Å"This isn’t a marriage†. Then Lester finally speaks up and tells her what he has been feeling for years.One factor is the lack of sex between them. Also, he states that he has been her puppet for years; since she received her realtors license, and finally that he has been extremely unhappy. Then he continues saying that the only reason she is mad and saying anything is because he is finally fighting back. His dramatic and angry speech makes Carolyn silent. At this point in the film, I am more aware that they haven’t had effective communication to resolve their conflicts, for many years now. This situation escalated from their root cause of both of them becoming withdrawn, and not resolving their conflicts. When conflict erupts, emotions are involved, and the relationship can be threatened if the conflict is not resolved amicably. †(Sole, 2011) I think what started their downfall, years ago, is that they avoided conflict. This can be destructive in any relationship and/or marriage. If you don’t have the skills of resolving conflict; you run the risk of ruining your marriage, separate friendships, and shatter your family. Since both parties did not obtain the skills necessary to resolve their conflicts, it resulted in Carolyn stepping out of their marriage; to have an affair with her real-estate rival, Buddy Kane the â€Å"King†, of real-estate.Also, resulting in Lester acting out, quitting his job, smoking marijuana, buying a 1970 Pontiac Firebird, and working out to impress a 17 year old girl; what some may call a mid-life crisis. Amazingly enough, this could have all been resolved, as long as they both are willing with positive emotions during their conflicts. Research has shown that interjecting positive e motions, along with negative emotions, during discussions result in happier marriages.I think that is Lester and Carolyn would have used some basic elements like humor, light-hearted fun, or some playfulness during their conversations, their marriage could have remained happy. Then if they could know and understand one another’s communication style, they would be better at resolving conflicts between them. Lester started out having a passive communication style, and then it quickly moved to a passive-aggressive communication style. I believed this happened because he was fed up with how his life was going and started to display resentment.With negative feelings, this indirectly sabotaged his life. If Carolyn held an assertive communication style, rather than an aggressive communication style, I believe they would have been able to eventually resolve their conflicts. All in all, if they had effective interpersonal communication, they would have continued to go down the path, t o be a happily married couple. References Sole, K. ,Making Connections: Understanding Interpersonal Communication,(2011),BridgePoint Education Inc. Retrieved From: https://content. ashford. edu/books

Analysis of Del the Funky Homosapien Followers essays

Analysis of Del the Funky Homosapien Followers essays In this vast genre of rap I have looked past the booty chatter and pointlessly obscene to the artist named Del the Funky Homosapien. His song Followers funky upbeat track is song about one of his favorite topics to preach about, originality. He disapproves of people not being original and believes that every one should be a leader of their own. This can be clearly seen in the second line of the chorus, No power over themselves, blindness in this line Del is basically saying that people who follow others blindly have never truly experienced the world for their own. He is saying that people need to be more responsible and make their own decisions. In the third line of the chorus, Dont take it as a diss, take it as an act of kindness Del is saying that he is trying to make fun of people, he is more or less doing them the favor to tell them they are mindless. You cant really get a feel for the song though by reading lyrics, it has to be heard. The track has a strong doubled beat that stays with it throughout the song to give it a sturdy backbone. A funky simplistic guitar sample and a trumpet sound repeat a lot throughout the song, these two sounds are kind of ambient in that they dont detract from what Del is saying but provide melodic reinforcement. The bass line is heavy and descending, if you really want to look for symbolism you could say it represents the people he talks about. The point of this song is that people should be original and not listen to others, that is when I pushed stop rolled down my window and threw the cd out of my window, I didnt need him telling me how to live my life. ...

Free Essays on Pepsi

Pepsi Cola Pepsi Cola beverage business was founded at turn of the century by Caleb Bradham a New Bern N.C druggist who formulated Pepsi Cola. Pepsi Cola Company now produces and markets nearly 200 refreshment beverages to retail, restaurants and food service customers in more then 190 countries and territories around the world and generates revenue of over 18 billion dollars. Although Pepsi holdings over the years have become diverse in such fields as the snack industry and restaurants industry this portfolio will discuss its core business and its highly successful business of beverages. The soft drink industry customer base is probably the widest and deepest base in a world that is flooded with so many categories. According to Beverage Digest the customer base for soft drinks is a whopping 95% of regular users in the United States. This represents a large field of potential customers for Pepsi Cola. Yet although Pepsi could just use the majority fallacy to market there product, Pepsi prefers to segment itself as the beverage choice of the â€Å"New Generation†, Generation Next, or just as the â€Å"Pepsi Generation†. These terms adopted in Pepsi’s advertising campaigns are referring to the markets that marketers refer to as Generation X. The Generation X consumer is profiled to be between the ages of 18 to 29. They have high expectations in life and are very mobile and active. They adopt a lifestyle of living for today and not worrying about long term goals. Those Pepsi’s main emphasis on this segment they also have a focus on the 12 to 1 8 year old market. Pepsi believes if they can get this market to adopt their product then they could establish a loyal customer for life. Pepsi Cola is situated in an industry that is dominated by two competitors, Coca-Cola and of course themselves. Although Pepsi and Coke basically go after all consumers who purchase soft drink beverages Coca-Cola targets its products at the head of household. ... Free Essays on Pepsi Free Essays on Pepsi Pepsi Cola Pepsi Cola beverage business was founded at turn of the century by Caleb Bradham a New Bern N.C druggist who formulated Pepsi Cola. Pepsi Cola Company now produces and markets nearly 200 refreshment beverages to retail, restaurants and food service customers in more then 190 countries and territories around the world and generates revenue of over 18 billion dollars. Although Pepsi holdings over the years have become diverse in such fields as the snack industry and restaurants industry this portfolio will discuss its core business and its highly successful business of beverages. The soft drink industry customer base is probably the widest and deepest base in a world that is flooded with so many categories. According to Beverage Digest the customer base for soft drinks is a whopping 95% of regular users in the United States. This represents a large field of potential customers for Pepsi Cola. Yet although Pepsi could just use the majority fallacy to market there product, Pepsi prefers to segment itself as the beverage choice of the â€Å"New Generation†, Generation Next, or just as the â€Å"Pepsi Generation†. These terms adopted in Pepsi’s advertising campaigns are referring to the markets that marketers refer to as Generation X. The Generation X consumer is profiled to be between the ages of 18 to 29. They have high expectations in life and are very mobile and active. They adopt a lifestyle of living for today and not worrying about long term goals. Those Pepsi’s main emphasis on this segment they also have a focus on the 12 to 1 8 year old market. Pepsi believes if they can get this market to adopt their product then they could establish a loyal customer for life. Pepsi Cola is situated in an industry that is dominated by two competitors, Coca-Cola and of course themselves. Although Pepsi and Coke basically go after all consumers who purchase soft drink beverages Coca-Cola targets its products at the head of household. ...

Starbucks Marketing Strategy How to Create a Remarkable Brand

Starbucks Marketing Strategy How to Create a Remarkable Brand Starbucks is one of the most recognizable brands  in the world. Their brand recognition has reached epic heights thanks to the strength of their marketing and their commitment to keeping their brand consistent. Not all of us have multi-million dollar marketing budgets, which makes replicating Starbucks’ marketing tactics at the same level nearly impossible. However, there are some basic core principles behind the Starbucks marketing strategy that nearly any brand can borrow and implement. In this post, we’ll cover how their commitment to consistent branding made Starbucks the successful brand it is today. We’ll also go over the tactics they are currently using that are continuing their tradition. Plus, we’ll cover actionable takeaways you can use to implement those marketing strategies and basic branding principles yourself. Whats ? is the industrys leading marketing calendar platform, helping over 8000+ marketers get organized. See how you can plan content + social media marketing better. How can you build a brand like Starbucks? Start learning here:Download Your Marketing Strategy Template Bundle Once you’ve read how Starbucks has mastered the art of  branding and marketing strategy, use these templates to get organized, document your strategy, and build brand consistency into everything you do. In this bundle, you’ll receive: A marketing strategy template to format all your ideas into a workable outline for you and your team to follow. A marketing calendar  template to organize all your projects. A brand style guide template to help your marketing team maintain branding consistency. Each of these templates will help you get your marketing team organized and outline the expectations  that need to be met to keep everything consistent. Starbucks Marketing Strategy: How to Create a Remarkable BrandThe History Of Starbucks Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker. At first, the coffee company only sold coffee beans and didn’t offer the premium coffee drinks it's known for now. The famous logo, inspired by Norse woodcutting  that contained a siren, the mermaid-like figure has been with the company since its inception (although it has undergone a few redesigns). In 1986, the original owners sold Starbucks to former manager Howard Schultz, who took the brand and helped build it into the coffee behemoth it is today. Here is a brief overview of the growth the company has experienced in the last 47 years:

Is the liability of a carrier for the carriage of goods by sea any Essay - 1

Is the liability of a carrier for the carriage of goods by sea any different under the Hague and Hague-Visby Rules than it is at common law - Essay Example These exceptions were stated in the Acts of Lading, making carriers an almost untouchable lot. Later on their insistence led to a free-for-all in contract negotiation, and to carriers claiming and securing exception from almost all manner and form liability, even negligence. This led to the decision of the maritime stakeholders to have some form of control to prevent widespread abuse of claims arising from this situation. At the International Conference on Maritime Law held at Brussels in October 1922, (1) the delegates at the conference, agreed unanimously to recommend their respective government to adopt as the basis of a convention a draft convention for the unification of certain rules such as responsibilities, liabilities, rights and immunities attaching to carriers under the bills of lading. Bill of lading is a receipt of terms of the contract of carriage, which is generally evidenced by a document. This receipt is issued by the ship owner acknowledging that goods have been delivered to him for the purpose of carriage and the terms of the contract are incorporated in the bill of lading. signed at Brussels on the 25th of August, 1924; the Convention for the Unification of Certain Rules relating to bills of lading or The Hague Rules(2) was passed. In its bare essence, the Rules obliged carriers to provide seaworthy vessels at the beginning of the voyage and exercise due care for the goods throughout it(3) Thereafter, the U.K. Carriage of Goods by Sea Act of 1971 was passed to give effect to the protocol. The 1971 Act was brought into force in June 1977 and it repealed the 1924 Act and re-enacted the Hague Rules in their amended Hague Visby form.(4) "Contract of carriage by sea" means any contract whereby the carrier undertakes against payment of freight to carry goods by sea from one port to another; The Carriage of Goods

Hunger in Nigeria, Africa Research Paper Example | Topics and Well Written Essays - 750 words

Hunger in Nigeria, Africa - Research Paper Example While population growth may be a contributing factor to modern hunger in Nigeria, there are other causes that relate more directly. The biggest cause of childhood hunger and malnutrition in Nigeria can be traced to the over reliance on oil exports for income. In the early 1980’s, Nigeria began to develop oil reserves in the Niger Delta. The booming oil prices at the time convinced the government that the best path to prosperity for the nation was to focus on oil exports as a source of revenue. As a result, plantations and the entire agricultural sector became antiquated. Farmers actually became less productive over time period when the government was only focusing on oil production. This approach would have worked for Nigeria if the government and business leaders were people of integrity. Unfortunately, much of Nigeria’s oil wealth ends up in the pockets of corrupt government officials and those that are already wealthy. The entire nation has not benefited from the exp loitation of natural resources so hunger has increased over the past several decades. Another cause of hunger in Nigeria is natural disasters such as droughts. Nigeria is susceptible to fluctuations in seasonal rainfall, especially in the north. Droughts have cause acute famine in some parts of the country. A final cause of hunger in Nigeria is social and political unrest. Tensions between Muslim Nigerians in the north and traditional Christian beliefs in the south have resulted in fighting that disrupts food supplies. There has also been unrest in the Niger Delta region by factions working to disrupt the flow of oil. These groups seek a larger share of oil profits for their communities. As a nation, Nigeria is trying to overcome some of these obstacles to food production. One of the efforts is centered on making Nigerian farms more productive so the nation does not need to depend on imports for feeding their population. Nigeria has a proud heritage of agricultural independence and some feel that modernizing the agricultural sector will alleviate much of the suffering. Domestically produced food will be less susceptible to fluctuations in commodity prices that agricultural products bought from abroad. Upgrading and modernizing agricultural processes in Nigeria will take a lot of money. Most of the remaining farmers do not have money to buy equipment or more land. One suggestion from opposition groups in the government is to create a fund from oil revenue that gives grants to small farmers wanting to increase productivity. Some feel that this could only be overseen by an international agency because of the high levels of corruption in the Nigerian government. A final effort being used by the government is coordinating emergency relief efforts more closely with NGO’s such as Save the Children, that specialize in alleviating child hunger all over the world. In recent years, the number of children suffering from malnutrition in the whole of Africa has incre ased. There are nearly 15 million more hungry children in Africa now than there were ten years ago. The greatest numbers of these children can be found in Nigeria and Kenya. In these places, many children subsist on diets that have low nutritional vale, featuring foods such as cassava, white rice and maize. Conditions that have contributed to the increase in hungry

Theory of Endosymbiosis Essay Example | Topics and Well Written Essays - 1000 words

Theory of Endosymbiosis - Essay Example As they became more interdependent an obligatory symbiosis evolved." (Margulis, Live Chat, n.p.) The Theory of Endosymbiosis also states that eukaryotic undulipodia originated from spirochete bacteria. The term "undulipodia" is used to describe the eukaryotic motility organelles, flagella and cilia. Undulipodia are composed of microtubules in a specific configuration. Microtubules are comprised of several closely related proteins called tubulins. These structures are far larger and more complex than bacterial flagella, which are made of flagellin proteins. The Endosymbiosis Theory postulates that undulipodia may be derived from bacteria through motility symbioses. This idea is referred to as the exogenous hypothesis. The series of explanations that lead up to the detailed elaboration of the endobiotic origins of the flagellum and cilia point to several lines of circumstantial evidence. The argument emphasizes the biology of the organelles themselves, their distribution, and the occurrence of related and analogous structures. The Theory of Endosymbiosis significantly stimulated a variety of analytic approaches to the problem of organelle origins. Support for the endobiotic origin of mitochondria and chloroplast is very strong. Margulis included in her theory the proposition that the eukaryotic flagellum evolved from an endosymbiotic spirochete like prokaryote that became part of its eukaryotic protistan host. The major line of information in this regard has come from her studies of an unusual group of spirochetes that live on and in protists. These spiral bacteria depend for their locomotion on bundles of typical bacterial flagella, but some also have microtubules, which are not found in other prokaryotes but are ubiquitous in eukaryotic cells.(Avers, 124) There is a substantial amount of evidence within the theory itself to suggest that such a postulation of evolution of the eukaryotic cell is correct, with regard to the origins of mitochondria and chloroplasts. Much of this evidence is based on the differing features of the two types of cells, and similarities between mitochondria and chloroplasts and present day prokaryotes, the bacteria. The considerable substantiations, as elaborated above seem to indicate that the theory of serial endosymbiosis is correct. One such fact is that previously non-existing mitochondria or chloroplasts, if required to be freshly produced, cannot be synthesized in the body without the presence of an original organelle. The reason for this is that the nucleus inside the cell, which contains the genetic code for the rest of the cell, encoded onto DNA molecules, does not contain sufficient coding to account for all of the proteins present in the organelles. There are some proteins present in the organelles which are missing altogether in the DNA code of the nucleus and there are some which differ slightly from those present inside the nucleus. The "missing" DNA is accounted for by the loop of DNA present inside the organelle. This DNA is of the same form as is present in all prokaryotic cells. That is, the DNA is circular, and it lies free in the "cytoplasm" of the

Unplug Essay Example | Topics and Well Written Essays - 250 words

Unplug - Essay Example The documentary highlights the terrors associated with technology. Technology has transformed the way people act and interact in the contemporary society. Electronic devices drive people to distraction. For instance, texting and driving is a multitasking activity that has caused the death of several drivers because of the associated distraction. Technology calls for self-restraint, just like any other beneficial invention in the current century. I was unable to honor the pledge to unplug for 24 hours because I cannot live without my devices. In fact, I spent more time on my devices during that time, than I did previously. It is difficult to avoid technology owing to its varied benefits such as communication with friends, and entertainment purposes. Life would undoubtedly be extremely boring without the current technological trends, which are unquestionably addictive. It is difficult to understand why the directors made a documentary like DSKNECTD, considering I am using a laptop to type my assignment, about the film, while watching it on

Privacy and technology Essay Example | Topics and Well Written Essays - 1000 words

Privacy and technology - Essay Example According to If Looks could kill by The Economist and Trading Liberty for Illusions by Wendy Kaminer, the world today tends to prefer the inconsequential over the important aspects in their lives. For instance, people now judge based on race after the 9/11 attacks, airport security has become increasingly intrusive, and technological advances have eroded whatever little privacy people had left. Both Wendy Kaminer in Trading Liberty for Illusions and The Economist in If Looks Could Kill refer to terrorism as one of the main reasons why the privacy of ordinary American citizens is being invaded. The main reason for Kaminer’s article is to opine that the government hides behind the threat of terrorism to excuse their infringement on their citizen’s rights. She uses the rhetorical technique of pathos to appeal to the readers’ emotions. She starts her article by saying, â€Å"Only a fool with no sense of history would have been sanguine about the prospects for civil liberties after the September 11 attack† (Kaminer, 2004). This ensures the reader knows she is against the invasion of privacy on the pretext of terror threats. She contends that the Bush Administration held over a thousand non-native Americans after the 9/11 terrorist attacks, although most of them were not connected to the events of the day (Kaminer, 2004). Kaminer concludes that the fear of the government and subsequent attacks make citizens give their liberty up because they have been fed on security illusions. On the other hand, The Economist’s main reason for writing their article is to opine that the threat of terrorism and crime has pushed technology to higher heights. They use the rhetorical device of logos to contend that technology talking about the ability of new technology to use micro-expressions rather than the old profiling technique. This technology will remove the risk of racial profiling by the police because all it detects are expressions made by an individual, rather than the color of their skin (The Economist, 2008). In addition, The Economist also contends that the technology will be important in cases where packages are left by suspicious individuals and will alert security officials on the potential danger. The Economist talks about other technologies aimed at anti-terrorism that measures breathing and heart rate, perspiration rates, temperature of one’s skin, and the flow of blood, doing all this while the potential suspect is some meters away from them. They say that this machine was tested, and it identified 80% of individuals attempting to sneak weapons into a room (The Economist, 2008). It is clear that The Economist and Wendy Kaminer have very different ideas on the use of technology to combat terrorism. While Kaminer contends that the current technology fails and infringes on the privacy of ordinary citizens, The Economist is of the idea that new technologies in the pipeline will be more reliable and will not be culpable to racial profiling. The two articles discuss the issue of technology and privacy but organize their arguments in different ways. Wendy Kaminer in Trading Liberty for Illusion begins her article by contending that terrorist attacks and crime have always led Americans to allow the government to trample civil liberties when there is an attack because they feel under siege or frightened (Kaminer, 2004). She gives a brief history of US Presidents who

Unplug Essay Example | Topics and Well Written Essays - 250 words

Unplug - Essay Example The documentary highlights the terrors associated with technology. Technology has transformed the way people act and interact in the contemporary society. Electronic devices drive people to distraction. For instance, texting and driving is a multitasking activity that has caused the death of several drivers because of the associated distraction. Technology calls for self-restraint, just like any other beneficial invention in the current century. I was unable to honor the pledge to unplug for 24 hours because I cannot live without my devices. In fact, I spent more time on my devices during that time, than I did previously. It is difficult to avoid technology owing to its varied benefits such as communication with friends, and entertainment purposes. Life would undoubtedly be extremely boring without the current technological trends, which are unquestionably addictive. It is difficult to understand why the directors made a documentary like DSKNECTD, considering I am using a laptop to type my assignment, about the film, while watching it on

Similarities between the Picture House and theme parks in Disneyland Essay

Similarities between the Picture House and theme parks in Disneyland - Essay Example The only answer would be that until then we were confined to having pictures painted, but the possibility of seeing our pictures on paper as though they were real, enthralled people. The advent of the motion picture further popularized this cause. With the creation of movies, people who watched them began to feel that they were integral entities in the movie so much so that if there were an emotional scene, then most would be in tears, or if there were any action, one could see people emulating their favorite actors and sometimes would end up punching the fellow next to them accidentally. People began to sense their lives in the movie's story and this is the prime reason as to why people loved to throng the picture house. Pictures were beginning to be made on all sorts of subjects, from comedy to tragedy; from history to mystery; from morals to quarrels etc. Within due course of time, movies had extended such an influence over the public that everyone wanted to emulate his personal hero, for whom he was god (the actors in this case). We like to develop ourselves into looking and behave like our heroes. Cinemas became symbols of economic prosperity, and people felt proud of its stature.

A brief history of diving Essay Example for Free

A brief history of diving Essay For those who can swim, diving in the sense of scuba diving or deep sea diving is certainly one of the most enjoyable pastimes a person can have. Like anything else, it has its pleasures and its risks, but the allure of the sea is certainly a major part in the life of any avid diver. Still, diving has its risks and perhaps in some sense those risks are greater than in other endeavors. The allure of the sea and the desire to enjoy it as freely as a fish is irresistible to many. Our fascination with the oceans may have made diving popular in the 19th century, but if so, it was certainly made more popular by the introduction of scuba equipment in the middle of the 20th century. Despite the relatively recent development of deep sea diving apparatus and of scuba diving, men and women have been diving for centuries. Often diving is for pleasure, but at other times it is just another basic survival skill to gather food, hunt for sponges (Hong et al. , 1991) or engage in military endeavors or otherwise. Until the invention of diving equipment, man was unable to go underwater and remain submerged for any extended period of time. His stay under water was limited by his ability to hold his breath so the problem was how to extend the amount of time underwater and, of course, the obvious solution was to find a means to provide an air supply to a submerged person. In August of last year (2006) while testing the Navys new Atmospheric Diving System (ADS) suit off the coast of La Jolla CA, a village of San Diego, Daniel Jackson, a Naval Reserve Diver, made the deepest free dive in history, a total of 2,000 feet. (Guinness, 2006) Perhaps it is because of the allure of the sea, but long before Jackson, men and women practiced breath-holding. Diving has many useful purposes such as gathering and providing food, military, recreational, research and others so these factors have no doubt added to the allure of diving. Despite the relatively new advent of scuba equipment and deep sea diving equipment, diving has been around for a long time. Of course, it is necessary to hold ones breath in order to go to any great depth and people have been using breath-holding techniques for diving for centuries. In ancient Greece, divers held their breath to search for sponges as some people do today, and throughout history some had done likewise in the process of military exploits. For those who wanted to stay underwater longer, the obvious question was how to do so? One solution was to breathe through hollow reeds while submerged. While this technique worked, there were limitations that prohibited it from being a valuable solution. Reeds longer than two feet long do not work well. Today we realize that it is difficult to inhale against water pressure below a certain depth. Another idea was to put air into a bag that could be used underwater, but that also presented problems, most significantly the fact that it caused divers to breathe in the carbon dioxide that had been exhaled. Although Aristotle wrote about a diving bell in the 4th century BC, all diving was probably done by holding the breath up until the 16th century. (Brylske, 1994; Somers, 1997) Whatever diving was done probably did not exceed depths of 100 feet if that much. The diving bell was the predominant diving apparatus during the 22 centuries from the 4th century BC until the around 1800. Using this stationary device, divers could get air from the bell and leave to do whatever they were doing underwater returning to the bell periodically for more air. This allowed divers to remain underwater until air in the bell was no longer breathable. By the 16th century, people began experimenting with diving bells. (Somers, 1997) These were actually bell shaped contraptions open at the bottom that were held a few feet from the surface. The diver could enter from the bottom which was open to water and the top part held compressed air, air that had been compressed by the water pressure. Early designs of the diving bell were refined in the late 1600s and became sizable and sophisticated by 1691 when Edmund Halley patented a ventilated diving bell that allowed divers to remain underwater for as much as an hour and a half. (Gilliam and von Maier, 1992) Even though electricity was not available for electric pumps at that time, manual pumps were used that could pump air from the surface down to divers as early as the 16th century in Europe. However, at greater depths, water pressure became a concern, so metal helmets and leather full diving suits were developed and used to protect divers who went below 60 feet. This diving equipment was continuously perfected up to the 19th and 20th centuries. By the 1830s, diving techniques that relied on air pumped to divers from the surface had been sufficiently well developed as to allow divers to work underwater for extended periods of time. Although these early techniques worked, they didnt entirely compensate for some diving concerns. Eventually, the improved technology of the 19th century resulted in compressed air pumps, regulators, carbon dioxide scrubbers and other improvements that allowed divers to remain underwater for longer and longer periods of time. As diving techniques improved, it became more apparent that there were at least two concerns in diving to depth. One, of course, was the need for an air supply that would eliminate the need to hold ones breath. The other problem was the need to compensate for depth. (Brylske, 1994; Somers, 1997) In 1905 Scotlands John Scott Haldane reported the fundamental discovery that breathing is regulated by the amount of carbon dioxide in the blood and in the brain. Haldane developed a method of decompression in stages that allowed deep-sea divers to ascend to the surface safely, information used for todays decompression charts. His work and that of the French physiologist Paul Bert increased our understanding of the physiological effects of air-pressure sufficiently to improve out knowledge of the hazards of diving to depth and how to overcome those hazards. Our understanding of the effects and safe limits of using compressed air for diving is due largely to the work of Haldane and Bert. (Gilliam and von Maier, 1992) Today, we realize that decompression, recompression, carbon dioxide and oxygen toxicity are important factors to consider in diving. Diving history can essentially be divided into four periods. Initially, there was the period of free diving when humans held their breath. Diving time and diving capacity were limited by the availability of air, the build-up of carbon dioxide and the effects at depth of pressure on the body. (Gilliam and von Maier, 1992) Later advances in diving during the second period of diving history led to the creation of heavy walled diving vessels which could maintain their internal atmosphere to that of sea level (1 atmosphere) so as to prevent the surrounding water pressure from being a hazard to the occupants. Diving bells and bathysphere are two such devices. Bathyspheres are essentially unpowered hollow steel balls that can be lowered from a mother ship by a steel cable. A bathyscaphe is a is bathysphere with a buoyancy control that eliminates the need for a cable. Then there is the submarine, a powered device with its own air supply and which is built so that it can handle all of the problems associated with depth and so it can travel great distances in any direction under its own power. Bathyspheres, bathyscaphes and submarines required a means to maintain the pressure at one atmosphere around the diver and a means to provide fresh oxygen while getting rid of exhaled carbon dioxide. Carbon dioxide was eliminated by using soda lime, lithium hydroxide and other compounds that take up the carbon dioxide. Later during this period, one atmosphere diving suits were also developed that were flexible and yet able to withstand pressures at great death so as to allow divers to work at depths up to several hundred meters for hours. (Somers, 1997) Diving entered a period of using compressed air next. The air could be supplied from the surface and delivered to the diver at depth. The hand-operated air compressor was a major advancement in diving history. It had appeared by 1770 and allowed for the development of helmet-hose diving systems that were the predominant diving techniques from 1800 until the mid-1950s. Unlike then final period, during this period of diving the diver is separated from his/her air supply, but has air delivered through a long umbilical cord to a regulator and mouthpiece carried by the diver. At great depth, the diver can be enclosed in a dive suit that can handle the water pressure at depth. These suits can be cumbersome but the buoyancy of the water can relieve some of their burden. Although diving masks with a regulator, mouthpiece and hose may come to mind when one considers these devices, caissons are also included in this category. Caissons are huge spaces that are supplied with compressed air. Diving bells and rigid helmet diving suits are also grouped in this category. The air that the diver breathes is at the same pressure as that of the water surrounding the diver thus leaving him at risk for decompression concerns such as the bends, air embolism, etc. pon their ascent if they ascend too fast. To assist with this concern, special mixtures of gas are used that allow divers to dive deeper than with compressed air. These gas mixtures combine oxygen with another gas or gases such as hydrogen, helium and/or nitrogen. (Somers, 1997; Gilliam and von Maier, 1992) The most recent development in diving is diving with compressed air or gas mixtures that include oxygen carried by the diver. This is referred to by the acronym S. C. U. B. A. which is generally referred to as scuba diving. Scuba stands for self contained underwater breathing apparatus and refers to the fact that the diver carries his or her air supply on their back while diving. Although we may view scuba gear to be a recent development in diving technology, the development of scuba gear can be traced back to 1680 when Borelli, who also experimented with fins and buoyancy compensation, developed a device based on the theory that the hot air a diver exhales could be rejuvenated by cooling and condensing in. (Somers, 1997) Although Borellis gear failed, it still represents a step forward in diving theory and technology. By the first third of the nineteenth century, Condert published a scuba design using a helmet and a compressed air reservoir that fit around the divers waist. In 1865, Rouquayrol developed a surface-supplied regulator system that did ultimately have an effect on todays scuba gear. By 1878, Fleuss and Davis developed a closed-circuit oxygen scuba device that used chemical carbon dioxide as absorbent. (Gilliam and von Maier, 1992; Somers, 1997) The scuba equipment commonly used today was developed by Emile Gagnan and Jacques-Yves Cousteau. Somers, 1997; Cousteau, 1986; Marx, 1990) The two principle types of scuba equipment are open circuit and closed circuit equipment. Open circuit equipment vents the expired air into the water while closed circuit systems all the carbon dioxide to be absorbed and add more oxygen so that the air can be re-used. Scuba divers are at risk for decompression problems if they ascend too fast and various gas mixtures allow scuba divers to go deeper than with compressed air. Scuba diving has a number of advantages over other forms of diving. The tanks allow the diver to remain underwater longer than would be possible by simply holding ones breath. Even though scuba allows divers to go deeper than with snorkeling and allows them more freedom than would be possible using compressed air from the surface, its major disadvantage is that the time spent underwater is limited by the amount of compressed air in the tanks. Since time is of essence and all muscle activity decreases the amount of time that oxygen will be available, scuba divers can increase the amount of time they will have underwater with scuba gear if they exert less energy while diving. Although most divers swim underwater while diving, they can resort to propulsion devices referred to as Diver Propulsion Vehicles (DPVs) commonly called scooters to move underwater. The term SCUBA originally referred to rebreathers used by the military for underwater warfare but today it generally refers to open-circuit equipment. However, rebreathers are also classified as scuba gear. The history of diving is certainly to complex and exciting to cover in these few pages, but what few comments have been presented do demonstrate how rich that history is and how far it extends back in time. Only by considering how far back into history diving extends and the advances diving has made with the passage of time will we truly realize the fascination diving has held for us through time. Perhaps the next great advance in diving will not be man growing gills, but whatever it will be will only add to the present fascination and allure of diving. We can only build on the future of diving by understanding how we arrived at our present level of knowledge and technology.

Corporate Social Responsibility (CSR) Strategies and Benefit

Corporate Social Responsibility (CSR) Strategies and Benefit 1.0 Chapter 2 Literature Review A literature review of research was carried out to put light into the definition of Corporate Social Responsibility (CSR) as this differs from country to country and different authors have modelled different definition for CSR. This makes the study of CSR more complex. Also factors influencing the strategic issues of CSR are also reviewed. Electronic database is used such as emerald to select appropriate   articles. This   review of literature is worked out on published research on CSR, CSR strategies and benefits. The first focal point is on the definition of CSR, then the strategies of CSR in business was reviewed and the benefits associated with the strategic management of CSR. The main aim of this review is to sum up the studies in relation to the integration of CSR in its core business to gain advantage to the target group that receive the CSR and also to the business in the long run to place the business at a competitive advantage. Findings on environment have also been taken into consideration. 1.1 2.1 Theoretical Review 1.1.1 Models, Concepts, Frameworks In the book ‘Corporate Social Responsibility by Crowther D and Aras G, 2008, Milton Friedman (1970) stated that â€Å"there is one and only one social responsibility of business- to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud† So we can understand that according to Friedmans 1970 theory the sole responsibility of the business is to capitalise profit. According to Friedman (1970 cited in   Galbreath 2009, p.111   ), it is the firm responsibility to meet the economic needs and that only leads to the welfare of the society and it is the role of the government, service organizations, educational institution to meet the societal welfare. Galbreath, (2009) cited that after the publication of the thesis of Friedman, (1970)  Ã‚   there was much research on the social responsibilities of the firm. Galbreath, (2009) states that ‘In the late 1970s, Carroll (1979) offered one of the first and perhaps still the most widely accepted conceptualisations of CSR (Matten and Crane, 2005). In Galbreath (2009), Carrolls (1979) model conceptualises the responsibilities of the firm as: the economic responsibility to generate profits; the legal responsibility to comply by local, state, federal, and relevant international laws; the ethical responsibility to meet other social expectations, not written as law (e.g. avoiding harm or social injury, respecting moral rights of individuals, doing what is right, just, fair); and the discretionary responsibility to meet additional behaviours and activities that society finds desirable (e.g. philanthropic initiatives such as contributing   money to various kinds of social or cultural enterprises). The last concept applies to the Mauritian context where NGOs are engaged in the philanthropic activities. They are funded by firms making profit and 1% of the profit after tax is given to the NGOs to look at the vulnerable groups in Mauritius , the other 1% goes to the contribution of programs offered by government, (NEF, 2008). NEF,2008 cited that the economics needs of the firm are met to comply with CSR. The firm has to contribute 2% of its profit after tax in the CSR fund. If the firms make no profit then there is no contribution to CSR. This brings to the circular Mauritian model In Mauritius, the government uses the profit for the welfare of the society. 1.1.2 Activities not meeting the criteria of CSR in Mauritius The following activities do not fall under the definition of CSR IN Mauritius, NEF (2008): Contribution for religious activities Contribution to activities discriminating on the basis of race, place of origin, political opinion, colour or creed. Contribution to Trade Unions Sponsorship for marketing purposes Contribution for political parties Shareholders and Senior Staff benefits (schemes benefiting staff and/ or their family members and shareholders holding more than 5% of shareholding) Staff welfare cost (including e.g. current and future staff training costs), Activities which are against public safety and national interest. In Galbreath (2009), Friedmans (1970) social responsibilities, stakeholder theory and corporate social responsibility, Carroll (1979) are normative: they give a description of what the dos and donts of the firm in terms of their societal responsibilities (Rodriguez et al., 2002) Katamba D and Gisch-Boie (2008) made a study with regards to CSR in Uganda a developing country. They stated that CSR is a new concept in Uganda and the study was carried out to know the perceptions of CSR, approaches and needs of companies in the matter of CSR.   The CSR defined by company managers in Uganda as stated by Katamba D and Gisch-Boie (2008)   are â€Å"when companies consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stkaholders as well as the environment.† â€Å"how companies manage their business processes to produce on overall positive impact on society.† â€Å"considering all stakeholders while making business decisions that manage stakeholders relationships â€Å"giving back to society and cementing the bond of the company to society through demonstrating the caring heart of the company† Katamba D and Gisch-Boie (2008) made the observations that large companies in Uganda do not have a CSR strategy and they cannot satisfy all the requests of communities and NGOs. The Government of Mauritius has catered for the approved programmes relating to socio economic development, Health, leisure and sport, environment, education and training and catastrophe, (NEF, 2008). The NEF has an important role to play to drive firms to CSR strategies. The Government of Mauritius stated in NEF (2008)   has set up a guiding principle with the general purpose of   directing registered companies to give 2% of their book profit to programmes contributing to the social and environmental development of the country. NEF (2008) stated the objectives of the fund   to: Support firms to administer their own agenda, resulting in the triple reporting aspect, that is, the economic, social and environmental development. Ease the involvement of the companies to sustain existing Approved National Programmes applied by Companies, national agencies or NGOs support a serviceable society to NGOs working with the approved national development program 1.2 Empirical Review 1.2.1 Applied Studies and Findings Research gaps In Sidsel Grimstad (2011) pp. 73-74, Shrivastava and Hart (1994) suggested green politics will be among the powerful forces of economic, social, and political change,   businesses and managerial theory have to change them drastically to hold environmental distress. In the same paper In Sidsel Grimstad (2011) pp. 73-74, stated that after more than ten years, Kallio and Nordberg (2006)   there are still questions that have not been answered regarding firms and their link with the natural environment. These questions are : â€Å" what is the organisations relationship with the natural environment? Why does integration of concerns for the natural environment happen within organisations? Where does it happen? Who does it happen to? How does it happen? What are the consequences of an integration of the organisation and the natural environment? â€Å" (Sidsel Grimstad 2011 stated by Kallio and Nordberg   (2006 )) They also found that while considerable empirical research had been done, there were few development of theory conbining organizational and management theories with natural environment. Sidsel Grimstad (2011) stated that few research has been carried out to assess how prolonged actions affects firms or clusters competitiveness and the way natural environment is bonded to the involved firms of organisations (businesses, government, non-profit, or others)   day to day activities (Gladwin et al., 1995; Kallio and Nordberg, 2006). Little has been done to judge against framework, local formal and informal institutions while looking at business-driven environmental action (Gjà ¸lberg, 2009; Halme et al., 2009; Hart, 1995 cited in Sidsel Grimstad (2011) ) Sidsel Grimstad (2011) found from the above literature review comes up many knowledge gap. He states that more study   examining how firms operates and implements environmental action, the insight of environmental action, the reason they are doing it, what they see as main factors for the environment and business to mutually develop and benefit each other, the way they carry out environmental action, the way they organize and the short and long term consequences for the environment and society.   Sidsel Grimstad (2011),More concept is required the forming of   the relationships between the natural environment business organizations and competitive advantage. Sidsel Grimstad (2011) cited that â€Å" More comparative research is required analysing how businesses deal with environmental issues within different contexts and different national institutional frameworks.† Sidsel Grimstad (2011)   cited that â€Å"When faced with serious environmental issues, it would be expected that the way/mode and means a business, a business cluster or society will respond to the environmental challenge will differ according to the countrys formal and informal institutions.† Sidsel Grimstad (2011) stated that these matters would be more outstanding in areas where the natural environment and landscape encompasses basis for tourism as an additional strategy for earning income for businesses based on agriculture. Sidsel Grimstad (2011) also found that â€Å".. it would be expected that agriculture based tourism businesses would have a vested interest in going beyond compliance with the environmental regulatory systems. In addition such clusters would also perceive the natural landscape as a prerequisite for value-adding for their tourism businesses in the future and are therefore worth taking care of.† Sidsel Grimstad (2011) found that the two countries chosen, Norway and Australia have clearly different situations and organizational frameworks when dealing with environmental management in rural areas. He chose two business-driven green initiatives have been identified and there are still on-going research. Sidsel Grimstad (2011)   cited that re â€Å"They are self-defined or self-organised clusters, in as such they do not follow administrative or geographical borders, but rather are based on a common business focus agriculture-based tourism in a geographical area where the borders have been defined by the business community itself through formal organisations such as local chambers of commerce.† He also stated that they hold the definition of clusters given by Porter (1998), that describes these geographic clusters of interrelated firms and institutions in a specific field. Sidsel Grimstad (2011) also stated that the clusters include both suppliers of provider of inputs, services, and education( universities, training), and later stage of businesses centered on customers that both compete and work together. In Australia the associating organisation is a Chamber of Commerce in a wine tourism region, and in Norway is a farming of apple and tourism region, a shareholding firm has been set up with the objective of promoting continuing improvement in the area, (Sidsel Grimstad 2011). In Norway, the area in agriculture has received much subsidy to cater for both self-sufficiency in essential foods and secondly in sustaining the rural population. the subsidies in agriculture have been drastically reduced in the last decade, but they have been turned towards subsidies for farm-based ecological protection and preservation. These have led to new ventures in tourism sector for a new value-adding strategy. The above extract is from (Sidsel Grimstad 2011). Sidsel Grimstad 2011 also found in his study that traditional farming has been drifted towards   a mix of farming and agri-tourism, preceded by the principles of geo-tourism. In Sidsel Grimstad ( 2011) the definition of   Geo-tourism is given by â€Å" tourism that sustains or enhances the geographical character of a place its environment, culture, aesthetics, heritage, and the well-being of its residents (National Geographic Society, 2009).† Sidsel Grimstad ( 2011) stated that small agricultutal sector tourism clusters have been founded by the concepts of   geo-tourism that they call landscape parks that are natural and cultural regions described by the natural landscape and by the identification of local population.   The development of home agro and tourism have to undertaken in an sensitive way Taking care of the environment that must be attractive to both local people and the tourist (Sidsel Grimstad, 2011). From the above extract this leads to the creating of strategies to look after the issues of sustaining and preserving environment. Mauritius being a tourism industry can give importance to the environmental programs for maintaining and preserving it keeping in mind the problems that are the world is facing towards natural ecological change. 1.3 2.3 Case Studies Added on17/04/11 Volker Turk (2003) has worked in a paper e-business and CSR- the business case for the new economy. The paper looked at the major significance   for corporations working in the ICT and e-business sector concerning environmental and social issues. Volker Tà ¼rk (2003) developed an essential finding from the research that is e-business is not entirely virtual but it is related to the use of natural resources. Volker Tà ¼rk (2003), identified key factors influencing the ecological consequences of environmental ICTs and e-application. He identified them as â€Å"Monitoring the environmental impacts of ICT and e-business, greening the hardware, shifting to e-services, enabling transport efficiencies, raising awareness and changing habits, recognize and extent the (digital) responsibility, acknowledge the technologies limitations and risks, Improve sustainability and accountability along supply-chains. social responsibilities are different from social issues but closely linked (Galbreath 2009).   The society have expectations on the firm and these are social responsibilities. These responsibilities are related to factors. These are social issues. These factors can have an effect on the ability of the firm to meet objectives , and can also affect the social responsibilities. This view has been supported in the work of Galbreath (2009). ELABORATE HERE Galbreath (2009) states that ‘In this sense, these definitions help to describe what the â€Å"firm side† of the social contract (Donaldson and Dunfee, 1994, 1999) between business and society consists of. On one hand, the â€Å"formal† social contract defines a firms explicit responsibilities, including generating returns for shareholders, obeying laws and regulations, creating jobs, paying taxes, and honouring private contracts. On the other hand, the â€Å"semiformal† social contract reflects societys implicit expectations. Here, societys unspoken expectations of firms include responsibilities such as adherence to global labour and environmental standards (e.g. SA 8000, AA 1000, ISO 14031) that are not required by law, triple bottom-line reporting, following industry norms and codes of conduct, fulfilling brand promises and contributing philanthropically to the community. Scholars have looked at the social issues concept, mainly through the life-cycle approach (cited in Galbreath (2009), Lamertz et al., 2003). Although several definitions exist, a widely accepted definition in the life-cycle tradition describes social issues as: ‘Social problems that may exist objectively but become â€Å"issues† requiring managerial attention when they are defined as being problematic to society or an institution within society by a group of actors or stakeholders capable of influencing either governmental action or company policy (Mahon and Waddock, 1992, p. 20; emphasis added). Galbreath (2009) expressed this view. The definition implies that social problems exist at the societal level (but not necessarily at the organizational level)   and these problems are   elevated to the â€Å"status† of a social issue by the actions of various actors, including stakeholders. However, such a definition does not address how these social problems and issues might be an opportunity for the firm and thus, is problematic with respect to the concept of strategy. Galbreath (2001) cited that ‘some firms signal that CSR is a fundamental purpose mission of their existence. As part of its mission, The Body Shop makes cosmetics that do not hurt animals. Here, The Body Shop has addressed a social issue animal cruelty through the very core of their business: developing the highest quality, innovative, effective and safe cosmetic products. A bank with a heart The Mauritian bank, Mauritius Commercial Bank (MCB) is involved in ‘Corporate Social Responsibility to serve the communities by not only by financing of projects but also to build and sustain schemes for social, environmental and economic welfare of the community. The MCB Group contributes 2% of its bok profits annually to the MCP Forward Foundation . This extract is from MCB Ltd,2010. Another example of Corporate Social Responsibility in a   Mauritian company is the IBL Children (Schumpeter, 1934; Nelson and Winter, 1982; Jacobson, 1992) economic growth can be attained through innovation.   (Schumpeter, 1934; Jacobson, 1992; Hill and Deeds, 1996; Chan Kim and Mauborgne, 2004)   presented the views below. Innovation can be an opportunity to meet social needs and deal with social issues instead of considering them as a threat. The knowledge acquired from the target markets, target customer needs and the unmet social needs and/or social issues directly from the market, can be used to explore the opportunity to reach new markets and gain competitive advantage. This can be done by introducing new customer offerings, developing new processes or creating new market segments. Gabreath , 2009 cited that Corporate managers admit that CSR is a vital reflection for motivating achievement. But they acknowledge to be under pressure to anticipate about the uncertainty of unmet social needs or social matters that will affect their business or how to develop strategies to cater for these problems (Galbreath, 2009) . Galbreath, 2009 said in his findings that much has been on paper to recommend that CSR is important for competitive success, but efforts have been prevalent on conceptual and theoretical advancements and empirical tests between CSR and firm accomplishment. Galbreath, 2009 came to the conclusion that this causes a breach regarding CSR and strategy. Galbreath, 2009 cited ‘If an assumption is made that CSR is important to competitiveness, and if strategy serves as a foundation for a business firms creation, while establishing its position in the market, its competitiveness and its on-going existence, then placing CSR within the context of strategy seems vital. Galbreath, 2009 first implication was that CSR should not be regarded only in terms of   the duties organizations have toward society or to whom they are accountable. Galbreath, 2009 cited that ‘Normatively postulating, for example, that firms have an economic responsibility to generate profits or a legal responsibility to obey appropriate laws or that firms have a responsibility to meet the needs of various stakeholder groups (and who those groups are) does not describe how they can do so in a strategic manner. Galbreath, 2009 suggested that to know CSR strategically, unmet social desires and social matters   and also the firms responsibilities toward society, these have to be considered individually. This is essential to tackle CSR more accurately within the underlying elements of strategy (Galbreath,2009). Galbreath, 2009 implies and questions ‘to what degree does CSR have to be built into strategy before it can be considered â€Å"strategic†? ‘ During its existence, the firm has to frequently face with   different opportunities and threats and decisions are made to deal with them (Galbreath, 2009). According to Galbreath, 2009 there are six-dimensions of strategy firm mission; strategic issues; markets; customer needs; resources; and competitive advantage. Galbreath, 2009 says that at any stage one facet of strategy of the six-dimensions might be more vital than others. In Galbreath, 2009 for some scholars ‘strategic CSR deals with contributing slack resources (profit spending) to the needs of society and community that are related to objectives and strategy of the organisation such as philanthropy, sponsorships and cause-related marketing (Mullen, 1997; Lantos, 2002; Porter and Kramer, 2002). Galbreath, 2009 observed that strategically, this is a limited view and is mainly related to the discretionary (philanthropic) component of Carrolls (1979) theory of CSR. Galbreath, 2009 demonstrated in his paper that CSR is not an organizational occurrence strategically limited to a restricted aspect within the organization. He states that while taking corporate responsibilities, unmet social desires and social matters into account, synergies develop that are essential for several dimensions of strategy.   In Galbreath, 2009 he stated an example;    ‘while the economic responsibility to produce profits constitutes part of the firms formal social contract, by exploring unmet social needs and social issues through strategy dimensions such as markets served, customer needs and resources required to compete, a firm not only can address social opportunities that generate profits (thereby meeting its economic responsibility to shareholders), but can offer societal benefits as well (Burke and Logsdon, 1996; Husted and Salazar, 2006). Galbreath (2009) found from his study that CSR cannot only be philanthropic or an obligation towards ethics, that is code of conduct; CSR can be carried out within six elements of corporate strategy,   adding up to good organisation practice,   profitable to the economy and to the wellbeing of society (Galbreath 2009). Galbreath 2009,   concluded that firms contribute economically to the society and profits making is a social responsibility (Carroll, 1979; Henderson, 2005). But in the present ambience, social matters are cropping up on firms to the extent that CSR seems to be the new battlefield for competitive achievement (Porter and Kramer, 2006 cited in Galbreath 2009). According to the guidelines, NEF, 2008 it can be extracted that the Government of Mauritius is mainly dealing with vulnerable groups as philanthropic activities to eradicate poverty rather than using CSR as an competive edge for the business. But for business perspectives in Mauritius, firms can deal with the CSR activities dealt as per the government program but at the same time build a strong long term competitive advantage by building good reputation for the company and at the same time deal with societal issues. Galbreath, 2009 concluded that if the statement is true then firms do not have to meet the interest of shareholders but also of society at large. Galbreath (2009) sated that â€Å" strategy takes on significant meaning not only with respect to fulfilling social responsibilities and the development of firms, but also with respect to the development and sustainability of society/nations (Raimond, 1996; Rodriguez et al., 2002).† Galbreath, (2009) made an interesting conclusion: companies who have a broader understanding of their social responsibilities and who starts to   investigate further on how they can build CSR into strategy at a more competitive edge in the future benefiting the shareholders and also the society at large. Galbrath (2009), to deal with CSR more strategically, the paper made an argument that organizations should consider six strategy dimensions: â€Å"firm mission†, â€Å" strategic issues†, â€Å"markets†, † customer needs†, â€Å" resources† and â€Å" competitive advantage.† Galbreath (2009) stated that strategy is about recognising matters that have an influence on a organisations capacity to attain its mission, so goods/services can be given to achieve markets needs providing through valuable resource construction to build and maintain competitive advantage. When CSR is thought about in these aspects it provides a way to methodically delve into means where social responsibilities can be constructed into strategy (Galbreath, 2009). If CSR is not done this way, companies  Ã‚   take the risk of defining CSR as â€Å"codes of ethics†, triple bottom line reports and public relations campaigns, (Galbreath 2009).Galbreath(2009) cited that â€Å"Such approaches are too limited, too defensive and are too disconnected from strategy. Nur Diana Hidayati, (2011) , showed in the case study that there is elevated dedication from the four companies she studied to catty out CSR programs and company moral values. The companies attempt to deal with the triple bottom line issues,(Nur Diana Hidayati,2011).   Nur Diana Hidayati, (2011, p104), found in the case study that ‘ two consumer goods companies (Unilever Indonesia and Sari Husada) and one manufacturing company (Astra International) conduct CSR programs that are both related and unrelated to their core businesses while a mining company (Aneka Tambang) tends to conduct CSR programs that are unrelated to its core business. The other finding from the case study is that both programs related to CSR and not related to CSR are   ways for the companies to go for ‘sustainable development, Nur Diana Hidayati, (2011, p104), This leads to carry out a study in the Mauritian context of the competitive advantage placed while incorporating Corporate Social Responsibility as a strategic management in the business. Anonymous, nd from the Emerald Group Publishing stated that it is difficult to manage Corportae Social Responsibility issue if the firm you are running a firm of huge size. Senior management are more conscious that the firm is presumed to put forward some kind of advantages to the wider world, (Anonymous, nd). ‘newspaper articles, academic papers, the activities of their peers and the public all tell them so. ‘ Many executives of firms are anxious that their firm is not looked as making contributions morally to the society and   to the environment as their day to day activities then they can lose their reputation and customers, (anonymous, 2008). Lance Moir ‘the basic idea of corporate social responsibility is that business and society are interwoven rather than distinct entities. Business depends on society to run and it is using natural resources may be at the detriment of the environment. Though it is contributing to the economic development of the country or society, it has other duties to fulfil to contribute part of what it has gained during the business process   by providing Corporate Social Responsibility. Holmes (1976), in a study of executive attitudes to social responsibility, finds that the strongest response was that in addition to making a profit, business should help to solve social problems whether or not business helps to create those problems even if there is probably no short-run or long-run profit potential. This applies to the Mauritian context where the contribution is enforced by 2% contribution after profit although it is given as tax. But how far the business person is agreeable to this is to be studied through the research questionnaire. Proponents of CSR claim that it is in the enlightened self-interest of business to undertake various forms of CSR. The forms of business benefit that might accrue would include enhanced reputation and greater employee loyalty and retention. We can identify this approach in some of the current approaches by business. So, the introductory section of the recent report by the World Business Council for Sustainable Development on Corporate Social Responsibility (WBCSD, 1999) used phrases such as business benefits, could destroy shareholder value, control risks, identify market opportunities, improving reputation and maintaining public support. CSR Europes approach is that business benefits from being more socially responsible and that this can help to build sales, the workforce and trust in the company as a whole. The objective is to build sustainable growth for business in a responsible manner. Frederick (1994) identifies the development in the understanding of CSR up to 1970 as an examination of corporations obligation to work for social betterment and refers to this as CSR1. However, around 1970 he notes a move to corporate social responsiveness, which he calls CSR2. Frederick (1994), identifies corporate social responsiveness as the capacity of a corporation to respond to social pressures. (Moir L. 2001) In effect the move from CSR1 to CSR2 reflects a move from a philosophical approach to one that focuses on managerial action.    Lately, Frederick (1986) has developed this analysis to include a more ethical base to managerial decision taking in the form of corporate social rectitude and terms this CSR3. In this development, Frederick claims that the study of business and society needs an ethical anchor to permit a systematic critique of businesss impact upon human consciousness, human community and human continuity. Frederick (1986), asserts that whilst CSR1 was normative, it was hesitant and that CSR2 led to non-normative enquiry. Thus the requirement for a moral basis provides a normative foundation for managers to take decisions in the area of CSR. As part of a normative manifesto, he proposes that the The World Business Council for Sustainable Development (1999) defines CSR as: â€Å"the ethical behavior of a company towards society . . . management acting responsibly in its relationships with other stakeholders who have a legitimate interest in the business, and CSR is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.† Examples cited in Moir L, 2002 are from individual companies in the area of CSR reinforcing stakeholder analysis: Johnson Johnson: â€Å"the companys responsibilities to be fair and honest, trustworthy and respectful, in dealing with all our constituents (Johnson Johnson, 2000). Volkswagen (2000): â€Å"adopt a position which builds both shareholder value and workholder value in order to deliver sustainable growth for the future. Shell: â€Å"We all need to assess the impact our business makes on society and ensure that we balance the economic, environmental and social aspects of everything we do† (Moody-Stuart, 1999).   Apart from the triple bottom line, I think business should feel responsible and contribute to the social growth and go beyond the expectation of society   and integrate CSR in the way business is

Developing an eBusiness :: GCSE Business Marketing Coursework

Developing an eBusiness Our Service PittsburghModel.com ( www.andrew.cmu.edu/~jrahimi/start.html ) is a database of men, women and children who are interested in modeling assignments in the Pittsburgh and surrounding areas. Some are professional models and others are either looking to make some extra money doing promotional work or are hoping to be discovered. Pittsburghmodel.com serves as an intermediary between agencies and aspiring models. The actual service we are selling works both ways. We are providing aspiring models with a hassle-free approach to becoming discovered while providing local modeling agencies with access to aspiring models, thus granting them more exposure. Referral fees and contract negotiations will be our major sources of revenue, and advertising on our web site will be our secondary source of revenue. PittsburghModel.com is the only web site of its kind in the Pittsburgh Area. Although there are thousands of modeling web sites on the Internet where one can submit pictures and profiles in order to be considered for modeling, PittsburghModel.com is different. We take into account that modeling is a very personal process, thus, our services are targeted for a local market, where we can build lasting relationships with our models and agencies. The fact that we are only working with aspiring models in the Western Pennsylvania area will make our business and services very exclusive. Models that submit their profile onto our web site will be treated as individuals, not statistics, and since we are putting forth a personal approach with our models, they will have confidence and trust in PittsburghModel.com. We generally accept men and women of all weights and heights as well as children of all ages. What most people don't realize is that there are modeling opportunities for everyone. Our potential customers are men, women, and children that are either professional models looking for more exposure, or aspiring models that want to give a shot at modeling. The fact that this is a hassle free environment, our primary customers will be aspiring models. On the other side of our business will be the local modeling agencies. We will work with all of the major agencies in Pittsburgh and guarantee them more exposure and access to models, in return for a referral fee and future contract negotiation fees. Each model has at least one picture and a profile which includes all of the model's vital information as well as other information about availability, experience and interests.

Israel: A Blessing to All Nations

â€Å"I will make of you a great nation? And you shall be a blessing? And all the families of the earth shall bless themselves by you† (Gen. 12:2-3). Israel is a blessing to the other nations. As long as Israel succeeds in informing other peoples and proving that Yahweh is God, it will be understood to be a blessing to these nations. The very examples often employed to dispel the idea of Israel’s being a blessing serve as evidence to support it. The plagues in Genesis actually prove that Yahweh is God to the Israelites and the Egyptians. In the infamous conquest of Canaan, Rahab and her family are spared because she acknowledges that Yahweh is God. Joseph gathers food to feed the Egyptians during the 7 years of famine. Throughout the Hebrew Bible, the Israelites relationship with other nations ultimately leads its peoples to benefit by the realization that Yahweh is God. At first, Israel’s relationship with the Egyptians does not seem to be a blessing; however, The Plagues result in the Egyptians ultimately perceiving Yahweh as God. God, so that the â€Å"Egyptians shall know that I am Lord† (Exodus 7:3,5), puts the Egyptians through a gauntlet, comprised of some of the worst conceivable ills that can befall man. When God states that He will bring down a hail storm, Pharaoh’s courtiers, â€Å"? who feared the Lord’s word brought their slaves and livestock indoors to safety† (9:20). This quotation signals a change in faith: previously, Pharoah’s courtiers did not pay attention to Moses’ premonitions. Gradually though, the courtiers begin to take notice of Yahweh’s power. Similarly, God vows to unleash locusts all over the land. Pharaoh’s courtiers become increasingly involved with Pharoah’s decisions and favor allowing the Israelites to leave: â€Å"? how long shall this one be a snare to us? Let the men go to worship the Lord our God† (10:7)! Examined carefully, the quotation reads † the Lord our God. † Even though the entire nation does not, Pharaoh’s courtiers accept Yahweh as their God. In a similar manner, Israel’s conquest of Canaan, at Jericho, reaffirms Israel’s status as a blessing. While hiding the two Israelite spies, Rahab confides, † I know that the Lord has given the country to you? for the Lord your God is the only God in heaven above and on earth below† (Josh. 2:9,11). Rahab is a harlot, whom one would presume to be anything but pious. When Israel destroys Jericho, † only Rahab the harlot and her father’s family were spared? and she dwelt among the Israelites? † (6:25). This quotation highlights two important notions: the author’s choice of stating â€Å"her father’s family,† can be interpreted as her immediate family or a larger group of people who also accept Yahweh. Secondly, Rahab’s † dwell[ing] among the Israelites† is a classic example of how the inhabitants of other nations remain and become a part of Israel. By remaining with the Israelites, Rahab embraces the fact that their God is the one and only God. Also part of Israel’s conquest of Canaan, are the events surrounding the city of Gibeon. Upon seeing what Israel had done to Jericho, â€Å"? the people of Gibeon had come to terms with Israel and remained among them? † (Joshua 10:2). This is yet another example of people from other nations accepting Yahweh and becoming a part of Israel. Without having directly experienced what Yahweh is capable of, the Gibeonites immediately identify Him as God. When Joshua arrives with Israel, and realizing what the king’s true intentions are, commands, † Stand still, O sun, at Gibeon,/ O moon, in the Valley of Aijalon† (10:12). Miraculously halting these supernatural forces, Joshua defeats all five armies and kills the kings. These marvels further strengthen the people’s faith in Yahweh and prove again that Israel is a blessing to the cities of Canaan. (israel proves to be a blessing to Canaan because it reveals to Canaan’s people the one true God) Proving that he himself is a blessing to the Egyptians, Joseph saves Egypt and its surrounding nations, from death and starvation. Joseph prophesizes that there will be â€Å"seven years of abundance? After them will come seven years of famine† (Genesis 41:29), and proposes that someone be in charge of gathering food to be used during the famine. Though Joseph is an Israelite, Pharoah puts him in charge of the life-saving task. Just as Joseph foretells, † There was famine in the land, but throughout the land of Egypt there was bread? So all the world came to Joseph in Egypt to procure rations? † (41:54, 57). In the above quotation, Joseph is portrayed as a godlike figure who saves the world from starvation, thus proving himself to be a blessing to the Egyptians and Canaanites. In addition to these cases, in which a named group of people (Pharaoh’s courtiers, Rahab, the Gibeonites) are enlightened to Yahweh’s existence, there are other instances in which unnamed groups of citizens proves Israel to be a blessing. As Israel finally departs from Egypt, the author describes how there are † about six thousand men on foot, aside from children. Moreover, a mixed multitude went up with them? † (Exodus 12:37-38). The author specifically mentions that â€Å"a mixed multitude,† which is understood to mean non-Israelites, joins the Israelites and recognizes Yahweh as God. In I Samuel, Israel is at conflict with the Philistines and has suffered a defeat because the Ark of the Lord is in Shiloh and not with the Israelites. Upon hearing Israel’s joyous shouts, the Philistines become † frightened† and question, † God has come to the camp? Who will save us from the power of this mighty God† (4:7-8)? The inhabitants of other nations previously refer to Yahweh, as † the God of Israel† or â€Å"the God of the Hebrews. However, in this quotation, the Philistines refer to Yahweh as if they are speaking of their own god, by omitting a distinction of whom He rules. After Israel captures Edom, â€Å"? all the Edomites became vassals of David† (II Sam. 8:14). Initially, this is capture is not seen as a blessing. However, after examining what nations ty pically did after capturing another nation, Israel is truly a blessing, because not only did Israel refrain from destroying, robbing, and murdering the citizens and the city, but instead appointed them to official positions. Israel’s conquests prove to be a blessing to other nations, as they allow the peoples to live by accepting Yahweh as God. Though Israel’s actions may not initially allow it to be apparent, Israel is a blessing to other nations. It is true that many people suffer, some innocently and others because they chose not to accept Yahweh as God. However, the Tanakh says it is much better to die with the truth, than it is to live in ignorance.

Basic Economics

The main reason for studying economics is that it is practical. Everyone makes economic decisions everyday. We all face the problem of scarcity and, thus, must continue to make choices. Today, people are getting to be more and more concerned about Economics. The current economic situation seems to interests everybody in society; the bread earner, the laborer, the bank teller, the accountant, the college professor, and even the student.While most of these people have had no actual background in economics, it comes as a change for the students to familiarize himself with what economics is about. He gets to learn howto analyze the theory and to explain why things are happening in the nation. With today’s emphasis on economics it, therefore, pays to be equipped with the knowledge of economic theory. Man’s basic economic activity consists of effort to satisfy human wants with the use of goods and services. It involved satisfaction. Human wants from the needs for survival oth erwise known as basic needs (e. g. food, clothing & shelter), to higher needs for a comfortable and more meaningful life. Man is subject to create wants, developed due to the effects of advertising and demonstrative effects of consumption. Economics isconcerned with the satisfaction of many of these human wants especially the basic ones. The basic economic resources of a nation consists of land, labor, capital and entrepreneurship. The economy should pay the owners of these basic factors of production for the use of their resources such as rent for the land, wage or salary for labor, interests for capital and profit for entrepreneurship. The technique of production which shows how resources are used and combined in production, thus, production is described as capital intensive or labor intensive depending on what factor is predominantly used.In effect, the basis activities of man also constitute the basic exchange that take place between the business firm and the consumers. The hous ehold is the basic consuming unit in the economy. Since human wants are unlimited, it maxims its satisfaction through the proper allocation or mix of expenditures within the context of budget limitations. The business firm serves as the economy’s producing unit to satisfy human wants with goods and services. The use of the resources generates income for the resource owners. Most societies aim to use economic-activity as a channel to improve the people’sstandards of living within the limits of available resources. Hence, a government can restructure the economic system in order to solve its shortcomings or problems like; unemployment, economic instability that cause highs and lows in production and investment levels, low level of growth and development, inequality income distribution, determination of the type of economic system. The choice of the nation’s economic system is vital to any country because it determines the manner in which goods will be produced, th e quantities of each good that will be produced and the distribution of these goods and services.Within the economy, the basic activities of production, consumption, employment and income generation take place through the interrelationship existing between the basic consuming unit, which is the household and the basic producing unit, which is the firm. Business firm supplying the household with goods and services in exchange for payments representing consumption expenditures. On the other hand, the business firm has to use economic resources consisting of land, labor, capital and entrepreneur to produce these goods and services. The households provide the firms’ theses resources inexchange for payments in the forms of rent, interest, wages, salaries and profit. The money flow is depicted in the money payment by the firm to the household of its money income and by household to the firm for its purchase of goods and services. On the other hand, the good flow is depicted in the flow of economic resources from the household to the firm and in the flow of good and services from the firm to the household. An economic system, in answering the needs of society, has the function of determining what goods and services to produce as well as the order of their importance. This willnaturally depend on the needs of the economy as well as its goals and objectives. In addition, the economic system has to perform the task of organizing productive efforts to produce the selected goods and services in the proper quantities. Lastly it must determine how these goods and services should be shared among the members of society(Leftwich). In traditional economic system, production decisions are made according to customs and traditions ( not allowing the producers to adjust to changes dictated by the time). This is usually practices in underdeveloped regions and in mountainous areas whereThe command economics, the answers to the basic economic problems are dictated by the govern ment through the head of the nation or a group of men designated by the head to make the decisions. This system is socialistic as the government owns and controls the factors of production. The government plans what to produce and how resources should be allocated. The system works under the principle that the interest of society should prevail over that of the individuals. Decision regarding the distribution of goods, lie in the hands of the government and, hence individual preferences are not considered at all.The market system deals with the economic problems by considering consumers choices. Consumers demand in the market as reflected in the prices of goods and services. The market prices serve as signals to the producers about what goods to produce and how much of these goods should be produced. The problem of production is therefore, solved by the price mechanism. In an economy where prices are continuously rising, people have always wondered what factors cause prices to fluct uate. The demand and supply are the main forces that cause prices to increase or decrease.From our daily experience of buying and selling, we know that higher prices influence people to buy less. Therefore, the demand function shows how the quantity demanded on a particular good responds to price change. As price increases, the quantity demanded of the product decreases, but as price decreases, the quantity purchased will instead increase. (If the price is low demand is high while if the price is high demand is low) Individual consumers, business firms and government agencies participate in the market place motivated by the desire to maximize utility (consumers), profits (business firms), orthe general welfare (Government agencies). People who are willing and able to buy a particular goods at some price become part of the market demand while those willing and able to sell the good demanded by people at some price are part of the market supply. The behavior of all buyers and sellers in a market determines the quality of good and services that is actually exchanged. With today’s emphasis on economics it therefore, pays to be equipped with the knowledge of economic system and learn the basic economics. Leftwich, Richard. 1969. An introduction to economic thinking. USA: Rhinehart & Winston Inc.